“Brightening & Hydrating” Serum

Morning (AM) Routine:

1. Cleansing: Start by cleansing your face with a gentle cleanser to remove overnight product residue.

2. Toning (Optional): If you use a toner, apply it after cleansing to balance your skin’s pH levels.

3. Brightening & Hydrating Serum: Dispense a small amount of the serum onto your fingertips. Gently dot the serum onto your forehead, cheeks, nose, and chin. Spread the serum evenly across your face. Allow the serum to absorb for a few minutes.

4. Active Serum: Use an Active Serum like vitamin C. Applying Vitamin C serum in the morning enhances sunscreen efficacy by providing antioxidant protection

5. Moisturiser: Apply a lightweight moisturiser to seal in the hydration from the serum.

5. Sunscreen: Finish with a broad-spectrum sunscreen to protect your skin from UV rays. Niacinamide can enhance your skin’s natural sun protection.

Evening (PM) Routine:

1. Cleansing: Start with an oil-based cleanser to remove makeup and sunscreen.

2. Double Cleaning: Follow up with a water-based cleanser to ensure thorough cleansing.

3. Brightening & Hydrating Serum: Apply the niacinamide hydrating serum as described in the morning routine.

3. Active/Treatment Serums: If you’re using any targeted treatments like retinols or exfoliating acid serums for specific concerns, apply them after this serum.

4. Moisturiser: Apply a nourishing moisturiser to replenish your skin’s moisture barrier. Or Facial Oil: If you use facial oils, you can apply them as the final step to lock in moisture.