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Natural moisturising factors (NMF) are crucial to skin hydration and health. They comprise various naturally occurring substances in the epidermis that work synergistically to attract and retain moisture, making them essential in skincare formulations, such as our “Everything Hydration” mist.

NMF is primarily composed of:
1. Amino Acids: Essential for maintaining skin elasticity and facilitating hydration.
2. Lactic Acid: A natural exfoliant that aids moisture retention and pH regulation.
3. Urea: A humectant that attracts and binds moisture to the skin while helping to exfoliate dead skin cells.
4. Sodium PCA: A natural component derived from amino acids with excellent moisture-binding properties.
5. Hyaluronic Acid: Though it is a polymer rather than an NMF per se, it is often mentioned due to its outstanding ability to hold water, providing volume and plumpness to the skin.
6. Saccharides: Simple sugars that help retain moisture and enhance the skin’s barrier function.

Role in Skin Hydration
NMF plays an instrumental role in skin hydration through various mechanisms:
Water Retention: Specifically, NMF attracts and holds water in the stratum corneum, the outermost layer of the skin.
Barrier Function: By ensuring optimal hydration levels, NMF helps maintain the skin’s barrier, preventing trans-epidermal water loss (TEWL).
pH Balance: Many components of NMF, like lactic acid, contribute to maintaining the skin’s acidic environment, which is crucial for skin integrity and function.

Properties of NMF
1. Hygroscopic Nature: NMF substances possess an inherent ability to absorb moisture from the environment, making them effective humectants.
2. Skin Compatibility: Due to its natural origin, NMF is typically well-tolerated by most skin types, lowering the risk of irritation.
3. Biocompatibility: NMF is typically found in healthy skin, ensuring it works harmoniously with its natural functions.

Mechanism of Action
NMF functions through a combination of:
Hydrogen Bonding: NMF’s hydrophilic (water-attracting) properties allow it to form hydrogen bonds with water molecules, enhancing the skin’s moisture content.
Cellular Interactions: NMF components, such as amino acids, aid cellular communication and metabolism, contributing to skin repair and renewal processes.

Benefits of NMF
1. Enhanced Hydration: By attracting moisture, NMF profoundly hydrates the skin, leading to a plump, healthy appearance.
2. Improved Texture: Regular use of NMF-rich products can improve skin texture, making it smoother and softer.
3. Reduced Fine Lines: Increased hydration can minimise the appearance of fine lines and improve overall skin elasticity.
4. Soothing Properties: Some components have anti-inflammatory properties, which can help calm irritation and redness.

Conclusion
Incorporating Natural Moisturising Factors (NMF) ingredients into our “Everything Hydration” mist significantly enhances its efficacy. The presence of amino acids, urea, and hyaluronic acid aids in immediate hydration but also helps strengthen the skin’s natural barrier over time. This formulation provides lasting hydration and supports overall skin health by focusing on moisture retention and skin compatibility. This product uses NMF ingredients to ensure that users experience immediate and long-term skin benefits, marrying science with nature for optimal hydration and nourishment.